'I've 'never played by the rules' - Gwyneth Paltrow

Gwyneth Paltrow has "never played by the rules".

Hollywood actress Gwyneth Paltrow insists she has "never played by the rules" and always followed her heart but admits that has had some "terrible outcomes" in the past.

The 'Mortdecai' star insists she has always tried to do what she believes is right but admits it has had some "terrible outcomes" in the past.

She said: "When I look back at my professional life thus far, I realise two things: I have never played by the rules and 

I have always had a fierce loyalty to my instincts, sometimes to terrible outcomes. When I was acting all the time, I sometimes p****d off the wrong people and chose the wrong movies.

"There were some great choices, too, but they were not made with careful consideration or big picture strategy. 

I have always slightly been wrestling with this punk rock asshole kid inside me who wants to buck tradition and do things her own way. 

Sometimes that has landed me in hot water, but it's all gotten me to where I am today."

And the 43-year-old actress - who has Apple, 12, and Moses, 10, with her ex-husband Chris Martin - admits it was tough moving from the acting industry to running her own company.

Speaking in a blog for LinkedIn, she added: "I (basically) walked away from a career where people kissed my ass to being grilled by a VC or my board. 

I used to worry about myself and myself alone, and now I am responsible for the livelihoods of 50+ people.

"These days I spend every waking hour trying to execute on a strategy I created with my team to make goop the number one global lifestyle brand (a girl can dream), 

while trying to get us to profitability before my series B runs out. All while being as professionally fulfilled and happy as I have ever been in my life. More so."